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What is launching without launching®?

May 28, 2021

When I first started my business, I was bombarded with all the marketing things I was “supposed” to be doing. Setting up funnels? Running challenges? Hosting a webinar? Automating a sequence? FB ads? It was all and no ‍♀️…

What I found is that there are a lot of limiting beliefs surrounding the idea that you need all of these things to successfully launch.

All of this scared me so much that I almost didn’t launch – until I realized I could launch without launching.

What does that even mean?

Even with the marketing roadblocks, I actually had a ton of ideas on how to help people destress, do yoga, etc.

The creation process wasn’t the problem. I just didn’t know how to get it out there. What I did know though, was that I wanted to do it in a way that felt easy and uncomplicated.

I had to learn how to energetically move through it. And that’s how I figured out this 5-step method to launch authentically.

This framework is really focused on connecting with your ideal client and providing tons of value, rather than hiding behind all of the fancy funnels and sales pages. It doesn’t mean that free challenges and sales pages aren’t beneficial and they don’t work, but my method is for the soulpreneur who desires to show up authentically and not be concerned by all of these things.

I know that this can cause a lot of stress for soulpreneurs and really hinders them from creating sales in their business. If you’re the type of person who desires having big launches without doing any free challenges with long written emails, then this is a great alternative for you.

I started to really connect with people, and that’s what helped me close more sales and the Launching Without Launching® method was born.

The #1 step in my 5-step method to Launching Without Launching®

Step One: The Hype

This step is all about our offer and showing our audience how we’re really excited for it. If you’re not excited enough to buy it, why would someone else?

When you’re practicing this thoughtful method, always remember to remove distractions. Mute all triggering accounts while you’re promoting. And never forget about self care – you will attract what you think is possible.

At the end of the day, you want to be providing as much value to your audience as you can so marketing your offer becomes a breeze. This will help you create a soulful selling plan to sell out your offers.

Want to know more about soulful selling and really dive into the nitty gritty of Launching Without Launching®? Take a peek at my Soulful Currency Course®. Have questions? Slide on over to my DMs.



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An entrepreneur by heart, Melissa helps other women start and scale their business, while keeping their spirits aligned and embracing new challenges.

Melissa Ruiz

Hi humans I'm Melissa