The doors to unleash & unveil your soul business are open. we start june 3rd, are you joining us?

Hi Humans!

I’m Melissa Ruiz. I’m the founder and visionary of Melissa Ruiz Empowerment as well as a Registered Yoga Teacher, Mindset Expert and Online Soulpreneur Business Coach. After working as a MTV TV producer for 13 years, I left my local New York life behind to pursue my true passion and purpose. I quit a 6 figure job, got a divorce, and now I mentor mystical, off beat entrepreneurs start and scale their business through a spiritually universal lens.

What I learned for myself and what I now teach my students is this, learn the power of alchemizing your limiting beliefs. I believe the #1 thing that imprisons us is the mind and the thoughts that you believe are true about yourself. The narratives and the stories we ‘think’ are true actually
are what creates the most disruption in
our everyday lives. 

Melissa Ruiz

Goss Magazine said it best,

Quantum & Soulful Biz Queen

I'm vegan. I'm a middle child. I used to be a competitive cheerleader for WNBA NY Liberty. I've lived in a tiny home within a 480 square feet community before.

something you don't know about me

Getting out of the house, long drives (#vanlife coming soon), and hike somewhere high up! The higher, the better.


Travel to Bali, Indonesia and jump off a plane.

top 2 on my bucket list

I have a degree in film, tv, journalism, and physical education. I also got my YTT in Morocco, Africa.

my education is in..

I jumped roofs, got my first tattoo, and came out as a lesbian. My 14 year old self would be proud to know today I am the first millionaire in my family.

my 14 year old self..

but lets get  real personal

we teach our clients that the human comes before the business

"She’s a mystical being, a pure soul, a voice of a generation."

I know this firsthand. Growing up in a very strict, Spanish-only speaking, immigrant household, my native tongue is Spanish, English is my 2nd language. I remember the chronic cycles of having just enough to get by for a family of 4, coupled with parental mental health issues like depression and anxiety. I saw what happens when good, hard working, humble people try to do their best by “the system” and how that turned into capped earning potential, nonexist savings, distrust in banks and earning far less simply for not speaking English, not having the right documentation and honestly, just unawareness of all that it really takes to get ahead in this new world.

I became an overachiever, highly resourceful and made a lot of mistakes along the way. But if there’s anyone who knows what it’s like to go from rags and hand-me-downs to consistent riches of $70K cash months, it’s me. Before becoming ‘an online anything,’ I had to heal, release + break away from chronic cycles I wasn’t interested in repeating when it came to embodying money, abundance and true desires.



Growing up in New Jersey and currently residing in New York City, Melissa worked as a TV producer for 13 years before leaving everything behind to pursue her true calling in life as a business coach.

This drive to help others is what lead Melissa to growing and maintaining her six figure business in just seven months. 

As a registered RYT 200 yoga/meditation teacher and 7-figure online SOULpreneur business coach, Melissa believes in living a simple life that is inspired by health, wellness and positivity.

I recalibrated that soul searching into my greatest strength, now having taught hundreds of students the same core principles and frameworks I follows in 5+ online courses, live programs, Masterminds and luxurious Retreats, including a growing online community and podcast following. My gift is teaching clients how to reclaim their worth, call in their desires and live a life of true freedom and abundance. Through my coaching programs, I empower spiritual entrepreneurs to step into their unique leadership power and pour their knowledge back into their own networks, with a large focus on the BIPOC and LGBTQ+ communities.

I aim to dismantle conventional business practices while supporting offbeat mystical entrepreneurs. I strive for diversity and inclusion, uplifting the BIPOC and LGBTQ+ communities to their highest spiritual & financial potential.

I've seen students not only create the most innovative businesses online with the least amount of resources but also pave a new future for how to internally, soulfully approach business and the online marketing space.

As a reinventor, I'm currently transitioning from a local New Yorker, to #vanlife digital nomad. While on the road, if not prepping for a mentorship call with my amazing students, you’ll find me manifesting in my “spiritual vortex lab”, practicing a vinyasa yoga flow, or hiking in the woods with my wife.

I've been featured in Forbes, Life&Style, Outfront Magazine, Well+Good, Business Insider, and on Good Morning America. I've scaled my coaching business to 7-figures in less than 3 years, through applied yoga philosophy + soulful methodologies that’ve drawn amplified attraction and magnetic visibility to not only my own coaching business, but also the businesses + networks of the thousands of clients I’ve supported. And I’m only getting started.



An entrepreneur by heart, Melissa helps other women start and scale their business, while keeping their spirits aligned and embracing new challenges.

Melissa Ruiz

Hi humans I'm Melissa