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My Top 3 Marketing Strategies

July 1, 2021

Before I dive in to share with you my favorite marketing strategies, I want to also be conscious of the word marketing. Let’s reframe it!

Marketing is simply the process of us sharing our magical offers and medicine while building trust with our tribe. 

This is the step most people drop the ball in because they either are so busy doing everything else in their business or there’s some internal conflict happening. In my Unleash and Unveil program, I cover 8 different strategies in marketing and promoting your business. Today, I’m going to share with you my top 3.

Instagram Reels

If you’re been following me for a while, you know I’m no stranger to the ‘gram. But let me tell you, I LOVE a good reel! And because it’s what makes me feel authentically myself, it’s one of the best marketing strategies I utilize.

What are some ways you can use IG reels in your marketing?

Share about your offer in a fun way

Show your BTS

Share a quick tips or how to’s

Bottom line? Build that know, like, and trust factor while having fun and being yourself.



If you’re not sending out regular email campaigns, start now! This is content you own, and an audience that you can speak to directly (no algorithms, here!).

Social media is just too unpredictable, sometimes.

How can you start using emails in your marketing?

Keep it simple. Try just sending out one  email a week, even if you feel like your audience is non-existent. It will grow!


Mini Trainings

I like to do these on IGTV, but you do you. If your people are showing up more on Youtube, start there. Facebook? Nothing wrong with that, either! The point here is to start giving out little bits of value (kind of like I’m doing here ‍♀️). Start sharing your knowledge with the world. The more you do it, the more comfortable you’ll start to feel.

Whatever avenue you decide to take, make sure to lean in and know what your roadblocks are – this discovery process will allow you to take notice (no judgement needed) of the things that are preventing you from fully getting behind your offer and going all out on your marketing.

Need help getting into it? Take my free quiz to hone in on your archetype and walk the path of least resistance.

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An entrepreneur by heart, Melissa helps other women start and scale their business, while keeping their spirits aligned and embracing new challenges.

Melissa Ruiz

Hi humans I'm Melissa