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Structure Your Soul Offer

May 19, 2022

My love, are you struggling with designing the layout of your offer? Then this post is for you. We’ll talk all about creating a product that feels like a true extension and expression of your innermost being.

We will go step by step on how to get clear and craft a unique offer that feels truly aligned to you and not just a regurgitation of what’s out there.

List Your Ideal Client

Knowing your ideal client will help you gain clarity and confidence in your offer, and your content, and help you feel more connected. If all of this is unclear – your ideal client will be confused – and a confused mind simply doesn’t buy.

Always do market research at every level of business and especially before you create a product. So the first step in creating the structure of the offer is to identify who you’re speaking to so you know how to start writing your copy.

Drop the Solution Transformation

In your own words, what would help this human? Based on the ideal client and their pain points, what are some of the recommendations you would provide?

If you’re having trouble, just think about how they will get to their desired transformation… What are some of the things they would need to learn?

Build the Curriculum Based off the Modality 

Now that we know who this ideal client is and what the things are that they need to learn, I want you to ask yourself, “how will I teach them this?”

Go into your toolbox and remember, you are your biggest asset! Your uniqueness, your interpretation of things, and your perspective is needed here. Now is the opportunity to make it unique.

Look at the Length of Time it Will Take

This is the most popular place where people get stuck because they didn’t have  a specific formula… until now.


Have a serious talk with yourself and don’t create another 3-month offer because you think it’s what you’re supposed to do. Instead, ask how long it’s really going to take this human to learn this and how you can consider your own energy and how you want to show up.

Develop the Delivery

The most common mistake most humans make is over-delivery! Usually, this comes from a place of wanting to justify the offer. Instead of overwhelming the students with more stuff, ask yourself, what is absolutely necessary here? What’s absolutely needed in order for them to get to their transformation and then consider what actually feels good for you? 

FYI: You don’t have to pre-record modules.


Where your energy and joy flow, is always the opening. Pick what lights you up the most and what would help your ideal clients the most. Start there and begin creating.

Remember, you are a quantum being who is here to create and have earthly experiences. This is so that the Self can experience itself and have remembrance. In fact, you have the ability to create any version of yourself in the here and now, ask yourself what is really holding you back? Amor, the entrepreneurial journey is not only about getting in the room and being around people who can expand you, but also not missing opportunities… 

And your next opportunity is starting next month! Join the next round o Unleash & Unveil Your Soul Business, our 12-week group coaching program for conscious leaders and practitioners who want to build the type of business where success is no longer just possible… is inevitable.



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An entrepreneur by heart, Melissa helps other women start and scale their business, while keeping their spirits aligned and embracing new challenges.

Melissa Ruiz

Hi humans I'm Melissa