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The Evolution of Entrepreneurship

January 28, 2023

In this episode of Waking Up With Melissa Ruiz, we will talk about the evolution of entrepreneurship. This episode is perfect for you if you are somebody who has already started a business. I will give suggestions on things we need to look out for, upgrade, let go and change so we can ride this wave. Nothing is predictable, so it’s about meeting yourself where you’re at, constantly inviting the newness of what is present, and moving from there.


[04:52] The thing that is making entrepreneurship so different right now
[06:57] The concept of overthinking
[11:22] What are the things that are going to be working
[19:27] Four practices for the soulpreneurs
[26:05] The thing that I find super polarizing that so many people do

Gone are the days of faceless brands. In fact, a brand without a face isn’t considered a brand at all in today’s world.

Nowadays, people aren’t attracted to businesses that are perfectly designed, but are totally impersonal and devoid of humanity.

Humans are becoming more expansive. We’re asking more questions. We’re more concerned about where our dollar goes over what the product actually is. We prioritize values and causes.

In other words, today, we give a shit.

How we used to do business in the past no longer works. We can longer just pitch a product and wait for customers to come flooding in.

Now, a lot of you might think that the way forward is to be a fount of information and value: a brand that regularly produces content that educates the right audience, who then (hopefully) turn into buyers.

Don’t get me wrong. Educational content is still important, but even this is no longer enough to thrive in today’s entrepreneurial environment.

In 2023, people want to be moved, enlightened, and inspired by the brands they do business with. They want to be assured that you have the specific solution to their specific problem.

Those that close the most sales aren’t those that provide the most information, but those who touch the most hearts.

Let your audience feel that they are seen by sharing how you’ve been where they are and felt what they have felt.

Rather than being focused solely on the product, focus instead on the human. When you do that, lead with that, and prioritize that, the money naturally follows.

So, how do you create content that moves, enlightens, and inspires?

Well, you don’t. You don’t create content. You document your life as an entrepreneur.

There is a new currency driving today’s economy. It’s not physical money. It’s energy. This is why we see a ridiculous amount of people making amazing amounts of money not through pure hard work, but simply through being who they are at their core.

They’re earning through their ability to trust themselves, to activate their voice, and to let go. They’ve connected to their higher selves. They do things that they love to do, every single day.

Trust. Surrender. Release control.

Allow your truest self to align with your soul business. Remember, your way of being is what “sells” in today’s world. Nobody wants fake and fabricated. They want raw and authentic.

They don’t want perfection. They want to see who you’re becoming.

When they find all of this in you, they will invest.

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An entrepreneur by heart, Melissa helps other women start and scale their business, while keeping their spirits aligned and embracing new challenges.

Melissa Ruiz

Hi humans I'm Melissa